Cookie Policy
Learn about our use of cookies for advertising tracking, website analytics, and enhanced user experience.
Introduction
This Cookie Policy explains how Golden Years Academy uses cookies and similar tracking technologies to collect and process information about your visits to our website. We use cookies to enhance your learning experience, analyze website performance, and deliver targeted advertising through partnerships with Google, Facebook, and Microsoft advertising platforms.
By continuing to use our website, you consent to our use of cookies as described in this policy. You can manage your cookie preferences at any time using the controls provided below.
Advertising Platforms Tracking
Google Ads Tracking
We use Google Analytics and Google Ads to track website performance and deliver targeted advertising:
- • Google Analytics: Tracks page views, session duration, bounce rates, and user behavior patterns
- • Google Ads Remarketing: Creates custom audiences based on website visits and interactions
- • Conversion Tracking: Measures form submissions, page visits, and engagement metrics
- • Audience Building: Segments visitors for personalized advertising campaigns
- • Data Retention: Google retains analytics data for 26 months by default
Facebook Pixel Tracking
Facebook Pixel enables us to measure advertising effectiveness and create targeted campaigns:
- • Pixel Functionality: Tracks page views, form submissions, and user interactions
- • Custom Audiences: Creates remarketing lists based on website behavior
- • Conversion Tracking: Measures advertising campaign performance and ROI
- • Cross-Platform Tracking: Links website activity with Facebook and Instagram interactions
- • Behavioral Advertising: Delivers personalized ads based on interests and actions
- • Data Retention: Facebook retains remarketing data for 180 days
Microsoft Bing Ads Tracking
Microsoft Advertising UET (Universal Event Tracking) helps optimize search advertising:
- • UET Tag: Tracks conversions, goal completion, and user actions on our website
- • Remarketing Lists: Creates audience segments for targeted Bing search advertising
- • Conversion Tracking: Measures campaign effectiveness and user engagement
- • Search Personalization: Improves ad relevance based on website interactions
- • Data Integration: Links website data with Microsoft Advertising ecosystem
- • Data Retention: Microsoft retains UET data for up to 390 days
Manage Your Cookie Preferences
Control which cookies we use on our website. Essential cookies cannot be disabled as they are required for basic website functionality.
Advertising Storage (Google, Facebook, Bing)
Enables ads personalization and remarketing campaigns
Analytics Storage (Performance Measurement)
Helps us understand website usage and improve performance
Advertising User Data (Audience Building)
Enables creation of custom audiences for targeted advertising
Ad Personalization (Targeted Advertising)
Personalizes advertisements based on your interests and behavior
Functionality Storage (Essential)
Required for basic website functionality and user preferences
Personalization Storage (Content Customization)
Remembers your preferences for customized content delivery
Security Storage (Fraud Prevention)
Protects against security threats and unauthorized access
Your Rights and Opt-Out Instructions
Platform-Specific Opt-Out Links
Browser-Level Cookie Controls
- • Do Not Track Settings: Enable browser Do Not Track signals to request advertising opt-out
- • Third-Party Cookie Blocking: Disable third-party cookies in your browser settings
- • Private Browsing: Use incognito/private mode to limit tracking (note: limited effectiveness for advertising)
- • Cookie Management: Manually delete cookies or set automatic deletion schedules
- • Ad Blockers: Install browser extensions like uBlock Origin or AdBlock Plus for comprehensive ad blocking
Your Legal Rights
Consent Management
Right to withdraw consent at any time and modify your cookie preferences
Data Access
Right to access personal data collected through cookies and tracking technologies
Object to Processing
Right to object to processing of personal data for marketing and advertising purposes
Data Erasure
Right to request deletion of personal data stored through advertising platforms
Third-Party Services and Data Sharing
Data Recipients
Advertising Platforms
- • Google (Analytics, Ads, Tag Manager)
- • Facebook/Meta (Pixel, Conversions API)
- • Microsoft (Bing Ads, Clarity)
- • Programmatic advertising networks
Service Providers
- • Web hosting and CDN services
- • Analytics and reporting tools
- • Marketing automation platforms
- • Customer support systems
Data Types Shared
- • Behavioral Data: Website interactions, page views, time spent, navigation patterns
- • Device Information: Browser type, operating system, device model, screen resolution
- • Location Data: IP-based geographic location (country, region, city level)
- • Engagement Metrics: Click-through rates, conversion data, form interactions
- • Interest Categories: Inferred interests based on content consumption patterns